![]() We’re going to go through the most important lessons we’ve learned, the things that separate successes from failures, but first, we’re going to break down exactly what a Kickstarter is. If you want to launch a Kickstarter to sell copies of your book-whether you’ve finished writing it or not-this is the place to start. ![]() Our very own Head of Author Marketing, Charlie Hoehn, recently ran a Kickstarter for his book Play for a Living: A Coffee-Table Book for Your Inner Genius that generated $35,936-over 3.5x his $10,000 goal.Īfter watching him and other authors successfully execute profitable Kickstarter campaigns, and after seeing even more authors crash and burn with their Kickstarters, we decided to put together this guide. You can get paid for your book while you’re still writing it, removing some uncertainty from the process. ![]() That’s why Kickstarter is such an appealing option to authors. ![]() That time is not free-you could be spending it doing any number of other things that will be making you money. Writing a book is a financial commitment.Įven if you aren’t financing the costs yourself-as you would if you were self-publishing-you’re spending thousands of hours creating something that might not sell. ![]()
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